Author's avatar

Peter Caputa IV

CEO

About the author

Peter Caputa joined Databox as CEO and helped lead the company from a handful to 3,000 customers. Previously a VP at HubSpot, he helped scale their partner program to over $100M in revenue, while investing/advising in 10s of fast-growing startups like Pandadoc, Drift, Insycle & the Marketing AI Institute. At Databox, he leads the company’s mission to make it easy for every team at growing businesses to leverage data to improve performance faster. Outside the office, Peter enjoys perennial gardening, playing soccer and craft beer.

Latest posts

BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence
Agencies

BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence

Based on a sample of data from ~1,000 agencies and 14,000 clients, we estimate that agencies lose about 38% of their clients every year.   Based ...

Author's avatar by Peter Caputa IV | May 23
18 Tips for Increasing Your Sales Team’s Activity
Sales

18 Tips for Increasing Your Sales Team’s Activity

More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...

Author's avatar by Peter Caputa IV | Apr 9, 2024
Opt-in Now to Databox’s Benchmark Feature to Get Free Access
Marketing

Opt-in Now to Databox’s Benchmark Feature to Get Free Access

Accurate, statistically-significant Benchmarks are not cheap to get access to.  In fact, research firms charge tens of thousands of dollars for access to benchmark and ...

Author's avatar by Peter Caputa IV | Oct 17, 2022
How to Predict Your Company’s Performance During Uncertain Times
Goals & Forecasts

How to Predict Your Company’s Performance During Uncertain Times

With so much week-to-week uncertainty during COVID-19, company performance is difficult to manage. The dot-com bust and the 2008 economic recession were no picnic. But, ...

Author's avatar by Peter Caputa IV | Feb 19, 2024
HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly
Hubspot

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

In 2014, HubSpot introduced a free CRM. In 2016, they introduced a suite of sales acceleration tools they called Sales Pro. On November 1, 2018, ...

Author's avatar by Peter Caputa IV | Jul 19, 2019
2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople
Goals & Forecasts

2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople

On this episode of Ground Up, I interviewed Brian Moseley, Databox’s Director of Sales, about how Databox’s product, marketing, sales and services team have gradually ...

Author's avatar by Peter Caputa IV | Jan 23, 2019
Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]
Agencies

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

James Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him. His marketing agency was like everyone ...

Author's avatar by Peter Caputa IV | Jun 21, 2024
Are Funnels Still the Right Way to Measure Your Sales and Marketing?
Marketing

Are Funnels Still the Right Way to Measure Your Sales and Marketing?

Creating consistent and predictable month-over-month revenue growth is one of the most challenging aspects of growing a business. Trust me, I know. Based on our ...

Author's avatar by Peter Caputa IV | Oct 17, 2018
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Goals & Forecasts

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...

Author's avatar by Peter Caputa IV | Sep 19, 2021
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